Tosan Alborz Intelligent Information Systems (Tosan Soha)

TOSAN Soha was established in early 2010 as part of the TOSAN Group, aiming to enhance the experience of micro-financial service payments for citizens. The company initially focused on electronic ticketing and urban payment services. Subsequently, TOSAN Soha executed one of the largest electronic ticketing and online urban payment projects in the world and expanded its business into other areas, such as tourism, financial and credit services based on e-wallets and modern payment methods, lendtech, wealthtech, savings management, artificial intelligence, machine learning, and services for small businesses.
Now, after a restructuring, TOSAN Soha has evolved into a dynamic and creative startup studio, operating as the parent company of several innovative businesses. Below is an overview of its ventures:

• ez Pay: With over a decade of experience in providing urban payment services, ez Pay has launched a new platform offering financial and credit services based on e-wallets, modern payment solutions, credit purchases, and diverse settlement and investment options.
• ez City: The oldest and most established business under TOSAN Soha has transformed into a large, modern ticketing core software platform capable of offering a variety of services and functionalities.
• Samaneh Moamelat Amin Iran (SAMA): Leveraging a deep understanding of the online payment ecosystem, SAMA provides a comprehensive platform addressing the needs of buyers and businesses by offering secure transaction solutions in the form of the Iran Secure Transactions System.
• Kookala: An AI-powered platform designed to assist buyers in making informed product choices across social networks.
• ez Link: A comprehensive platform tailored for small businesses and their customers, offering diverse services such as creating online business cards, websites, and stores; content creation and publishing; payment and credit services; secure payments and purchases; expert evaluation; logistics and transportation; and more.